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VOL. 8, ISSUE 3 (2026)
An analystical study of specific and other political campaign strategies and impact on voter’s turnout in Tumkur District
Authors
Dr. Latha C V
Abstract
The present study examines the influence of political campaign
strategies on voter turnout in Tumkur District. Election campaigns have
undergone substantial transformation with the integration of traditional
grassroots practices, mass media, digital communication, data-driven approaches,
and interpersonal voter engagement. Against this background, the study seeks to
identify the effectiveness of specific and other political campaign strategies
and assess their influence on voter turnout. The study adopts a descriptive and
analytical research design and is based on both primary and secondary data.
Primary data were collected through a structured questionnaire and personal
interviews from 410 elected political representatives associated with different
levels of governance in Tumkur District. The questionnaire measured
respondents’ perceptions of various direct and indirect campaign strategies
using a five-point Likert scale. Linear regression analysis was employed to
examine the influence of campaign strategies on voter turnout. The findings
reveal that specific political campaign strategies have a significant influence
on voter turnout, with R = 0.923 and R² = 0.852, indicating that 85.2% of the
variation in voter turnout is explained by the model. Voter Value Proposition
and Personal Voter Outreach emerged as important positive predictors.
Similarly, other political campaign strategies demonstrated strong explanatory
power, with R = 0.970 and R² = 0.941. Political Endorsements, Opinion Leader
Influence, and Community and Grassroots Networking were significant positive
contributors. The study concludes that an integrated combination of
voter-centred communication, personal outreach, ethical conduct, grassroots
networking, credible endorsements, and appropriate digital communication can
strengthen voter engagement and turnout. The findings provide useful
implications for developing more systematic and context-specific political
campaign strategies in Tumkur District.
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Pages:114-121
How to cite this article:
Dr. Latha C V "An analystical study of specific and other political campaign strategies and impact on voter’s turnout in Tumkur District". International Journal of Sociology and Political Science, Vol 8, Issue 3, 2026, Pages 114-121
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