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VOL. 8, ISSUE 1 (2026)
Rationale behind voters' choice of political aspirants: A case study of Ekiti state, Nigeria
Authors
Afolabi Comfort Yemisi
Abstract
Voters’ decision-making process while selecting political candidates is a complicated phenomenon that is impacted by many different aspects. By examining the interactions between socio-demographic traits, political ideologies, economic factors, and emotional appeals, this study investigates the fundamental justifications that influence voters’ decisions. This study’s mixed methods approach, which combines survey data and key informants’ interviews, showed that voters’ choices are influenced by a complex interplay between contextual circumstances, emotional attachments and logical assessments. Voters’ choices have a significant impact on how nation or state is structured politically. It is crucial for political candidates, job seekers and policy stakeholders to understand the factors that influence voters’ choices. The study looks at the various elements that influence voters’ decisions in Ekiti State, Nigeria. This study presents the factors that influence voters’ selection of candidates in Ekiti State through a thorough synthesis, analysis and fieldwork of numerous studies. Economic interests and policy stances are important, but voters also value leadership traits, honesty and the candidate’s capacity to understand their issues, according to the data. By illuminating the mental and emotional mechanisms that influence voters’ choices and their consequences for democratic governance, this study advances our knowledge of election behaviour. The study recommended that more party carrying members should be involved in campaigning for their party aspirants to enable voters to be acquainted with the qualities of the aspirants which would help voters to choose the best and masses focused aspirants who would improve the lives of the people in Ekiti State.
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Pages:106-115
How to cite this article:
Afolabi Comfort Yemisi "Rationale behind voters' choice of political aspirants: A case study of Ekiti state, Nigeria". International Journal of Sociology and Political Science, Vol 8, Issue 1, 2026, Pages 106-115
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