Around the world, the practice of politics has taken a turn toward “professionalization.” A key political actor that is facilitating this change is the political consultant. However, despite the influential role that consultants play in contemporary politics, they have been subject to little scholarly attention. We introduce a study on political consultants for the context of India, a large middle-aged democracy that has seen a growing presence of consultants over the last two decades. The 2014 and 2019 general elections in India were referred to as “WhatsApp elections,” which had IT cells, bots, and political consultants strategically using data mining tools to build resonant narratives to tell voters what they wanted to hear. By the 2014 national election, the industry was reported to be worth $40–$47 million. Between 2014 and 2018, industry specialists approximated that the number of firms in this market had at least doubled. These unprecedented tools of technological campaigning come with new forms of identifying, targeting, and defining issues of political importance.