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International Journal of
Sociology and Political Science
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VOL. 4, ISSUE 2 (2022)
The dynamics of Gojek expansion in Vietnam
Authors
Elmariestya Ardelia, Ali Maksum, Arie Kusuma Paksi
Abstract
Go-Jek is an Indonesian company that sells services in the transportation sector using advanced technology then expanded to Vietnam. The goal of this study is to analyze Gojek expansion dynamics in Vietnam which include Gojek’s strategies and the obstacles faced by Go-Jek in its expansion process to Vietnam. This study uses a qualitative descriptive method, literature studies, and using secondary data sources with MNC theory. This study argues that there are at least three factors that support Go-Jek to expansion to Vietnam, namely the growth of market size in Vietnam, support from the Vietnamese government for direct investment, and public dependence on motorbikes and smartphones. This study also found that the obstacle experienced by Go-Jek was that there were strong competitors who had already existed, and also the resignation of the CEO of Go-Viet. Meanwhile, the strategy used by Go-Jek to expand in Vietnam is to involve local residents so that they have a sense of belonging that can make them loyal and committed to developing the company
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Pages:66-73
How to cite this article:
Elmariestya Ardelia, Ali Maksum, Arie Kusuma Paksi "The dynamics of Gojek expansion in Vietnam". International Journal of Sociology and Political Science, Vol 4, Issue 2, 2022, Pages 66-73
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