The state of Jammu and Kashmir, known for its beautiful landscapes, soothing winds and pleasant temperatures, is one of famous tourist attraction of the world. A sizeable population from the Valley is associated with the industries who earn their bread and butter from the tourism sector. The immense potential of the tourism industry of the state contributes handsomely in the economic growth and overall development of the state. However, the growth of this industry has a direct bearing upon every single statement presented by media in print or electronics. People schedule, reschedule and cancel their trips and vacations to Kashmir based on the media reports, the authenticity of which, at times, is questionable. The major dealings with the tourists are through the people from the lower socio-economic and educational backgrounds. Thus, the media comments either don’t strike their ears or they are unable to respond any kind of queries and allegation against the tourism industry. Considering the importance of media in the tourism industry, the paper analyses the accessibility of media in 24 villages of district Anantnag of the state, which ports many important tourist attractions like Pahalgam, Verinag, Achabal, Kokernag, Daksum etc. This primary data based study is catalyzed by the secondary sources wherever necessary. The paper finds out that lack of accessibility to media has become a greater obstruction to the people of Kashmir in explaining the ground realities of Kashmir, which if left unattended will sink the tourism and its related fields even deeper towards bankruptcy.