ARCHIVES
VOL. 4, ISSUE 1 (2022)
The role of media in the 2014 general election in India
Authors
Vishakha Gupta
Abstract
After the election results of 1984, Bhartiya Janata Party became the first non-congress party in India to sweep the poll in the 2014 general election and emerge as the single largest party with an absolute majority. It did not only win the majority of seats rather it managed to increase its vote share in almost every state of India. It especially attracted the young and first-time voters who played a key role in changing the total scenario of the Indian Political system. Overall, the objective of the study is to find out how Indian media contributed to the victory of the Bhartiya Janata Party and How it made it possible for Narendra Modi to become the 14th PM of India.
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Pages:40-43
How to cite this article:
Vishakha Gupta "The role of media in the 2014 general election in India". International Journal of Sociology and Political Science, Vol 4, Issue 1, 2022, Pages 40-43
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